We Are Handsome
We Are Handsome; our own globally recognised brand distributed in 40+ countries, grown from scratch in-house, with no investment or outside expertise - this is where we cut our teeth.
We Started with nothing…
We built our own fashion brand, and innovated and changed an entire industry in the process. We used original ideas, killer creative, new technologies and pure hard work to grow our brand to be sold in 55 cities in 42 countries – a globally recognised brand known for our design prowess and digital savvy.
We focussed on being original every step of the way, and we have a huge list of firsts to show for it. Ask us about any of the below - we love to tell these stories!
We were the first swimwear brand to use digital printing technology.
We were the first swimwear brand to be nominated for a global fashion award.
We produced the world’s first fully immersive 360 VR runway fashion show live streamed, and partnered with Facebook and Youtube to do it.
We produced the worlds first instagram image on a shoe with Soludos.
We were the first brand to use the moniker WE ARE - followed by a myriad of brands, including Beyoncé’s own.
We were the first luxury fashion brand to introduce athleisure as a new line.
We launched the first ever activewear runway show ever at a Mercedes-Benz Fashion Week.
We invented instagram influencer strategy and partnerships.
What we did:
Everything. All in-house.
Brand Strategy
Naming
Brand & Identity Design
Products & Range Design
Packaging Design
Prints & Illustration
Web Design
All Collateral
Social Strategy, Posts & Design
All Marketing & PR
Et al…
Mercedes-Benz, W Hotels, Beyoncé, Rihanna, FitBit, Spotify, Net-a-Porter, Havaianas, Ben Sherman…
We partnered and collaborated with some of the best brands in the world (big and small) over our years, producing ranges, products, campaigns and content that were unique, coveted and always on-brand - ensuring our status as a globally recognised brand was secured, always.
What you see above
is a small selection of campaigns, products and collaborations, runway shows, events and partnerships that spanned a 10 year global brand lifetime. The sheer amount of collections, products, retailers, magazine articles, celebrities and shows produced were enough for 10 brands in that time frame.
We revolutionized the swimwear industry in 2009, and stayed ahead of trends every step of the way.
Retailed in 55 Cities in 42 Countries
929,000
Google Search Results
432,000
Blog Posts (about us)
1,235,000
Site Visitors
191,000,000
Estimated brand Impressions
