Clark Howell
Lawyers For The Green Frontier
One of the world’s foremost, revered and original cannabis law firms, Clark Howell (formerly Clark Neubert) approached us about rebranding from scratch - from their name up.
A deep desire to do what they’ve always done - be original, first and excellent - led us through their re-brand workshop towards a new brand, assets, online presence that didn’t look like any law firm that has come before.
About The Project
As always, we started with a brand workshop to really dig deep into the essence of their 10 year old brand and business. The founders were moved to bring their personalities and industry-leading views into the new brand and all it’s assets.
What resulted is a world-class brand with a classic yet timeless aesthetic, assets and a digital home that uses the latest technology, tells a story - THEIR story and compels potential clients to pick up the phone.
The rollout is ongoing with a myriad of conferences, events, brand swag and new assets produced every month.
We also compiled a strategy for their email marketing - a monthly bulletin that reaches 000’s of cannabis clients, firms and interested parties - routinely achieving over 45% opens and 60% click through rates - leaps and bounds above industry standards - consistently solidifying their position as the market leader.
What we did:
Brand Strategy
Naming Strategy
Brand & Identity Design
All Collateral
Web Design / Development
Email Marketing Strategy/Execution
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Clark Howell Online
Along with the client, we decided to design and produce a website unlike any other law firm - one that was experience based and told the story & details of the firm in a linear fashion. A preview can be seen above, and please see the web experience in it’s entirety here: clarkhowell.com
Contributors
Jeremy Somers - Creative Director/Designer
Katinka Somers - Art Direction
Dillon Berkabile - Brand Representative